As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be familiar to Summit attendees, but this so-called pre-conference Analytics Rockstar Tour is new [Read more…]

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AcroBabble – Going (Creatively) Digital – October 19, 2017

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery. Nielsen is using audio recognition software to determine how many US viewers actually watch shows […]

Inside Acronym – October 19, 2017

Meet Acronym’s Fabien Carrion ETL Developer When did you join Acronym? I joined Acronym in June of 2009! What is your title at Acronym and which clients do you work for? I work a little for all the clients in KO as an ETL Developer […]


The Results Are in And It’s Another Big Win for Acronym!

Acronym is the Winner of the Award for Best Search Marketing (SEO). Innovation in Voice Search optimization earned the coveted prize for Empire State Building-based global search agency. Since 2004, the industry’s finest have been […]

3 Things You Should Know About Google’s New Global Site Tag

Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru Olaf Calderon, who joined Acronym in August. Here, […]

Inside Acronym – October 5, 2017

Meet Acronym’s Jaclyn O’Connor Business Development Coordinator When did you join Acronym? I joined Acronym on September 20, 2017! What is your title at Acronym and which clients do you work for? My title is Business Development […]

Strategies and Tools for Next Generation of Search Marketing

Since search began, marketers have used keywords as proxies for user intent. But how accurate are keywords as predictors of someone’s stage in their research journey? Sure, anyone looking for “best family Caribbean resorts” […]