The role and job of an SEO has changed significantly over the past decade. With SEO being more integrated into the website development process, the job of an SEO has shifted to cover a wider range [Read more…]


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Inside Acronym – August 25, 2016

Meet Acronym’s Pedro Villalta PPC Analyst When did you join Acronym? I joined Acronym on May 16th 2016. What is your title at Acronym and which clients do you work for? Currently, […]

Acrobabble – Going (Creatively) Digital – August 25, 2016

Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it […]


Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Even though marketers are drowning in a sea of SEO data,[…]

Acronym CEO Selina Eizik Named to 2016 DMN’s 40 Under 40

Acronym is excited to announce that CEO Selina Eizik has been recognized by Direct Marketing News (DMN) as one of 2016’s 40 Under 40 “masters of marketing.” Selina joins 39 other leaders […]

Search Less, Pay More on eBay

Search less, pay more. That’s the main takeaway of three economists who did a deep dive on 500,000 eBay users’ search habits over a 30-day period in 2014. Their […]

How To Effectively Prioritize and Amplify SEO

In an era when content clearly is king for connecting with search users and their intent, it’s no longer about just being relevant. Your content must be useful as well. A best-practice laundry […]