Since search began, marketers have used keywords as proxies for user intent. But how accurate are keywords as predictors of someone’s stage in their research journey? Sure, anyone looking for “best family Caribbean resorts” is further along than [Read more…]

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Acronym Wins: Best Use Of Voice Search

The Drum Search Awards US set out to find the absolute best in search and recognize the finest work being produced in the US search industry. With New York as the perfect backdrop, the awards ceremony took place yesterday […]

Inside Acronym – September 21, 2017

Meet Acronym’s Brad Parcella Account Manager When did you join Acronym? I originally joined Acronym in June 2014 through October 2016. Then, I took brief hiatus to help an Acronym client, and I just returned to Acronym […]

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Inside Acronym – August 31, 2017

Meet Acronym’s Jenny Ortiz Marketing Director. When did you join Acronym? August 21, 2017 – the same day as the total eclipse. What is your title at Acronym and which clients do you work for? Marketing […]

AcroBabble – Going (Creatively) Digital – August 24, 2017

Facebook lets brands promote publisher & influencer posts as ads Facebook launched a way for brands to take posts that publishers/influencers create, and tag as branded, and promote them as ads. […]

Machine Learning: 6 Tips for Getting to Grips

Machine learning is evolving and SEOs must adjust to accommodate these new developments – now is the time to roll up your sleeves and embrace the changes before you notice a big drop in your client’s search engine visibility, […]

Inside Acronym – August 24, 2017

Meet Acronym’s Michael Feighner Digital Analytics Analyst. When did you join Acronym? I joined Acronym in early August 2017. What is your title at Acronym and which clients do you work for? I am a […]