Google Bug Causes Widespread Shifts In Local Search

  Our clients frequently ask for our take on changes in the digital and search marketplace, particularly those that will require a shift in strategy and/or tactics for marketers. Below is a brief look at a bug that has widely impacted local search results from Google. As this was written, the company had yet to say definitively what caused the …

What’s Next For Yahoo After Impending Maps Exit?

By Kelly Marcus In the most recent sign of Yahoo’s ongoing resource realignment, Yahoo Maps officially reaches the end of its road at the end of June—just shy of a decade’s journey. This comes as a shock to few SEOs, given the minimal reach Yahoo was able to muster versus competitors like Google and Apple. For example, according to ComScore, …

How Tweet Is It With Twitter Posts In Google Search Results?

Our clients frequently ask us for our take on changes in the digital and search marketplace, particularly those that will require a shift in strategy and/or tactics for marketers. Below is a brief look at the recent move by Google to incorporate Tweets into search results. Like many innovations, this latest from Google is in its formative phase, so it’s …