Going (Creatively) Digital
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Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list.
Winston Burton | VP, SEO
This is interesting because all search engine marketers use the insights and volumes associated with Google Keyword Planner to optimize our SEO and PPC campaigns. With this data being limited, we are losing insights into which keywords have volume and it limits our focus areas from an optimization perspective. We need to fully understand why Google is doing this and what benefits they are getting from it because they could have put in a Captcha to stop bot traffic.
Samantha Kretmar | Social & Research Analyst
This article offers some good insight into yet another offering from Facebook which attempts to place the platform as the leader in the emerging video content trend. As marketers look to the future of social media and online content, Facebook’s new “Lifestage” application gives additional weight to the argument that video will emerge as the dominant content form in the near future.
Peter Semetis | Director, PPC
This Fall, it’s heavily rumored that Google and Apple will be rolling out mobile payment options for mWeb. The Android blogger analyzed the code behind Chrome-Android beta 53 and found a hint of what Google’s readying for Holiday ’16.
“The most interesting addition in version 53 is a new API for quickly checking out on mobile online purchases. It’s sort of like the streamlined payment options already offered by PayPal and Visa, but it works with any payment system and it’s built into the browser.
Of course this kind of functionality requires websites to explicitly support it, and that isn’t likely to happen in the short term. If it’s going to pick up, Google needs to aggressively promote the future to web retailers – perhaps some integration with the paid Google Shopping service is in order.”
Brian Ratzker | Director, SEO
This is a good FYI to anyone that still uses Flash.
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