AcroBabble – Going (Creatively) Digital – October 19, 2017

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery  Nielsen is using audio recognition software to determine how many US viewers actually watch shows on Netflix – and it says it has streaming data for the first time ever.   Pinterest Opens up Search Advertising in its Ads Manager  Pinterest is letting advertisers target consumers searching for specific …

Acronym’s Adobe Analytics Rockstars Take the Stage

As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be familiar to Summit attendees, but this so-called pre-conference Analytics Rockstar Tour is new – and kicked off this week in New York with Acronym’s chief analytics officer, David Sprinkle, …

Inside Acronym – October 19, 2017

Meet Acronym’s Fabien Carrion ETL Developer When did you join Acronym? I joined Acronym in June of 2009! What is your title at Acronym and which clients do you work for? I work a little for all the clients in KO as an ETL Developer. What are your specific responsibilities? I work on feeding client data to KO. What do …

3 Things You Should Know About Google’s New Global Site Tag

By Olaf Calderon Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru Olaf Calderon, who joined Acronym in August. Here, Calderon weighs in on Google Tag Manager (GTM) and explains what’s hot – and what’s not – about Google’s new Global …

Inside Acronym – October 5, 2017

Meet Acronym’s Jaclyn O’Connor Business Development Coordinator When did you join Acronym? I joined Acronym on September 20, 2017! What is your title at Acronym and which clients do you work for? My title is Business Development Coordinator. What are your specific responsibilities? I qualify new business from inbound sales and marketing leads and develop ideal customer profiles to improve …

The Results Are in And It’s Another Big Win for Acronym!

Acronym is the Winner of the Award for Best Search Marketing (SEO). Innovation in Voice Search optimization earned the coveted prize for Empire State Building-based global search agency.   (NEW YORK, Sep 25’17) Since 2004, the industry’s finest have been stepping up on stage during New York’s bustling, annual Advertising Week to be recognized for outstanding work. The jury itself for the …

The Drum US Search Awards Recognize Acronym: Best Use Of Voice Search

Acronym Wins: Best Use Of Voice Search The Drum Search Awards US set out to find the absolute best in search and recognize the finest work being produced in the US search industry. With New York  as the perfect backdrop, the awards ceremony took place yesterday, September 20th, at Edison Ballroom – and we got to bring a much-deserved souvenir …

Strategies and Tools for Next Generation of Search Marketing

Strategies and Tools for Next Generation of Search Marketing By Ilya Cherepakhin Since search began, marketers have used keywords as proxies for user intent. But how accurate are keywords as predictors of someone’s stage in their research journey? Sure, anyone looking for “best family Caribbean resorts” is further along than somebody searching for just “family resorts”, but quite possibly not …

Inside Acronym – September 21, 2017

Meet Acronym’s Brad Parcella Account Manager When did you join Acronym? I originally joined Acronym in June 2014 through October 2016.  Then, I took a brief hiatus to help an Acronym client, and I just returned to Acronym for my second tour in August 2017. What is your title at Acronym and which clients do you work for?   I …

Next gen search: listening to the voice of the customer (literally).

By Mike Grehan, CMO & Managing Director | Acronym We’re happy to be nominated for a voice driven submission at the OMMA awards. Here’s why. Yes, the headline features that old chestnut regarding marketers learning more about consumer behavior by actually taking time to listen to the voice of the customer. And yet, never could that age-old little seed of …

Inside Acronym – August 31, 2017

Meet Acronym’s Jenny Ortiz Marketing Director When did you join Acronym? August 21, 2017 – the same day as the total eclipse. What is your title at Acronym and which clients do you work for? Marketing Director. Acronym is my exclusive client. What are your specific responsibilities? Taking great care of the Acronym Brand ID, increasing visibility and business opportunities …

Machine Learning: 6 Tips for Getting to Grips

By Winston Burton Machine Learning: 6 Tips for Getting to Grips Machine learning is evolving and SEOs must adjust to accommodate these new developments – now is the time to roll up your sleeves and embrace the changes before you notice a big drop in your client’s search engine visibility, conversions, or traffic. Requiring less and less human interaction, technical …