Inside Acronym – November 30, 2017

Meet Acronym’s Sara Caban Office Assistant and Receptionist When did you join Acronym? I joined Acronym in February 2016. What is your title at Acronym and which clients do you work for? I am the Office Assistant and Receptionist. What are your specific responsibilities? My responsibilities include greeting and taking calls, maintaining the office, organizing meetings, coordinating invoices, and much …

Inside Acronym – November 16, 2017

Meet Acronym’s Danny Bruh HR Coordinator When did you join Acronym? I joined Acronym at the end of September 2017.   What is your title at Acronym and which clients do you work for? I am the HR Coordinator, so I would say my clients are the Acronym staff.   What are your specific responsibilities? My responsibilities include employee relations, …

The 15 Best Gary Illyes Quotes from SMX East

At the recent SMX East event in New York, editors from Third Door Media sat down with Google Webmaster Trends Analyst Gary Illyes for an “Ask Me Anything”-style presentation. In the 75-minute interview, they covered a lot of territory – the mobile-first index, schema, voice search, ranking factors, disavowing links and unicorns, to name a few. Here’s a compendium of Illyes’ …

The Forrester Wave for Search Marketing Agencies is out and…

Acronym Forrester Wave

Acronym was ranked as one of the top 12 search marketing agencies by research firm Forrester. In fact, The Forrester Wave™: Search Marketing Agencies, Q4 2017 report noted the 5 Strong Performers, including Acronym, offer a “competitive option.” The report included an evaluation of the strengths and weaknesses of 12 vendors against 25 criteria in current offering, strategy and market …

Inside Acronym – November 2, 2017

Meet Acronym’s Mateo Suarez Marketing Intern When did you join Acronym? In July of this year! (2017) What is your title at Acronym and which clients do you work for? I’m currently working as an Intern on the Marketing team. What are your specific responsibilities? I help the Marketing team with the cool initiatives in store for Acronym. This includes …

AcroBabble – Going (Creatively) Digital – November 2, 2017

Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%  Adobe’s annual holiday season sales numbers revealed an estimate that online sales will rise 13.8% YoY to $107.4 billion and outpace in-store sales by 10% this year. Adobe predicts that, for the first time, mobile visits to retail sites will surpass desktop visits. The report is compiled from an analysis …

5 Keys to Success with Amazon Advertising

Amazon made its first appearance at the Search Marketing Expo (SMX) conference series in New York this week, marking a dramatic year for Amazon Marketing Services in particular. That’s in part because in its first appearance in a report from analytics firm Advertiser Perceptions, Amazon Advertising Platform was rated the most-used DSP – even more than Google’s DoubleClick. Amazon Ad …

AcroBabble – Going (Creatively) Digital – October 19, 2017

How Many People Watch Netflix? Nielsen Tries to Solve a Mystery  Nielsen is using audio recognition software to determine how many US viewers actually watch shows on Netflix – and it says it has streaming data for the first time ever.   Pinterest Opens up Search Advertising in its Ads Manager  Pinterest is letting advertisers target consumers searching for specific …

Acronym’s Adobe Analytics Rockstars Take the Stage

As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be familiar to Summit attendees, but this so-called pre-conference Analytics Rockstar Tour is new – and kicked off this week in New York with Acronym’s chief analytics officer, David Sprinkle, …

Inside Acronym – October 19, 2017

Meet Acronym’s Fabien Carrion ETL Developer When did you join Acronym? I joined Acronym in June of 2009! What is your title at Acronym and which clients do you work for? I work a little for all the clients in KO as an ETL Developer. What are your specific responsibilities? I work on feeding client data to KO. What do …

3 Things You Should Know About Google’s New Global Site Tag

By Olaf Calderon Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru Olaf Calderon, who joined Acronym in August. Here, Calderon weighs in on Google Tag Manager (GTM) and explains what’s hot – and what’s not – about Google’s new Global …

Inside Acronym – October 5, 2017

Meet Acronym’s Jaclyn O’Connor Business Development Coordinator When did you join Acronym? I joined Acronym on September 20, 2017! What is your title at Acronym and which clients do you work for? My title is Business Development Coordinator. What are your specific responsibilities? I qualify new business from inbound sales and marketing leads and develop ideal customer profiles to improve …