Inside Acronym – February 9, 2017

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Meet Acronym’s Anne Parlato PPC Analyst  When did you join Acronym? March 2016. What is your title at Acronym and which clients do you work for? I am a PPC Analyst, and I work primarily with Accenture. What are your specific responsibilities? I analyze website content to make Paid Search recommendations to our clients, handle all technical aspects of campaign builds, …

AcroBabble – Going (Creatively) Digital – February 9, 2017

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Going (Creatively) Digital Pinterest Introduces Search Ads with Keyword and Shopping Campaigns Pinterest launched Search Ads to expand ad inventory across monthly searches. The update will include Keyword campaigns and Shopping campaigns. Keywords can be grouped within campaigns in themed ad groups, and advertisers can optimize bids at the keyword level. The ads are visual Pins, and how users save …

Facebook: Your New Concierge

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By Ilya Cherepakhin Recent changes are now elevating Facebook to become an active decision-making vehicle, paving the way for greater transformation of Social as a channel. For a while, Facebook primarily enabled information sharing. Now, what used to be passive information – a restaurant suggestion, travel recommendation, or doctor referral – is being amplified to become more actionable and intuitive. This …

Inside Acronym – January 26, 2017

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Meet Acronym’s Melanie Nakhman Creative & Content Associate  When did you join Acronym? January 2017. What is your title at Acronym and which clients do you work for? I’m a Creative and Content Associate. I work on in-house and client creatives, as well as our content publishing platform, TMN. What are your specific responsibilities? My responsibilities vary day-to-day, some days I’ll be working …

AcroBabble – Going (Creatively) Digital – January 26, 2017

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Going (Creatively) Digital Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list. DataSift Offers First Analysis at Scale of How LinkedIn’s Members Engage with Content LinkedIn delivers 80% of social media leads for B2B marketers. To reach these audiences, DataSift revealed a new service to …

Engaging the Masses: Mobile App Ads Best Practices

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By Melanie Nakhman Per Flurry Analytics’ “Mobile 2015-2016 Year-Over-Year Time Spent Growth” findings, time spent in mobile apps grows 69% on average. In-app ads within a mobile application differ from traditional web or mobile web ads because it is imperative that they don’t hinder the user experience of the app itself, especially with limited screen real estate. Though a common …

AcroBabble – Going (Creatively) Digital – January 12, 2017

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Going (Creatively) Digital Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list. Google to Start Showing Local-Specific Phone Numbers When Location Extensions Appear in Ads Starting January 19th, Google will implement changes to phone numbers appearing in ads that will affect call and location extensions …

Inside Acronym – January 12, 2017

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Meet Acronym’s Aleks Shklyar SEO Strategist When did you join Acronym? I came on board in October of 2016. What is your title at Acronym and which clients do you work for? I am an SEO Strategist for New York-Presbyterian, GODIVA, and The Wallace Foundation. What are your specific responsibilities? I’m responsible for keeping my clients updated on everything that …

How Does Schema Affect My Ranking?

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Schema is a type of structured data that serves as a coding markup glossary that can be added to a webpage to define features such as operating hours, photos, or ratings. This allows search engines to communicate the pertinent page information composed of rich snippets and rich data in the search results. There are over 600 categories that can be …

Inside Acronym – December 2, 2016

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Meet Acronym’s Joshua Mason PPC Intern When did you join Acronym? I’m pretty new around here. I started early October 2016. What is your title at Acronym and which clients do you work for? I am a PPC Intern at Acronym, and the clients I work with are Godiva, BMW, and Stanley Black & Decker. What are your specific responsibilities? …

Google Updates Size of XML Sitemaps

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By Winston Burton Overview An XML sitemap is a file where you can list all the web pages on your site to tell the search engines about the organization of your site content. The XML sitemap allows search engines to find the deeper pages and display it on the Search Engine Result Pages (SERPs) if the content on the web …

Acronym Awarded US Patent for Invention of Keyword Provided Algorithm (KPA)

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After Google Encrypts Search and Introduces <not provided> Acronym Provides a Solution.   Acronym has developed a patented algorithm to recreate your keywords with near perfect accuracy. The Keyword Provided Algorithm (KPA) maps each keyword “not provided” visit to one of thousands of visitor profiles that are customized to your site using such factors as geography, buying patterns, unencrypted keywords, …