Google Fred: Everything You Need to Know & Less

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By Winston Burton Google has always been concerned with quality and promoting a quality user experience across all devices and platforms. Recently, Google’s dedication to quality has been exhibited by the Penguin update, Panda update, and Google’s latest update as of March 8th. There were unconfirmed reports that Google launched another algorithm update: Fred. Content-driven sites such as blogs or …

Inside Acronym – April 20, 2017

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When did you join Acronym? I joined the Acronym Team in early April 2017! What is your title at Acronym and which Clients do you work for? I am a PPC Manager and I work with a few different clients including Iron Mountain and SAP. What are your specific responsibilities? Ultimately, I will be the day-to-day PPC lead on Iron …

AcroBabble – Going (Creatively) Digital – April 20, 2017

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You Can Submit URLs to Google in Google’s Search Results Google now allows you to submit URLs directly to their index via search results page. By searching “Submit URL to Google,” Google will present a box at the top of the results page, letting you submit a URL. Any URL can be proposed to the Google index, then Google will …

AcroBabble – Going (Creatively) Digital – April 6, 2017

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LinkedIn Introduces Lead Gen Ad Offerings LinkedIn is hopeful that its new product, LinkedIn Lead Gen Forms, will bring higher quality leads to marketers who advertise on its platform. It provides the ability to gather leads, including those from Sponsored Content campaigns, across all devices. When ads are clicked, LinkedIn profile data will instantly populate an in-app form to then …

Inside Acronym – April 6, 2017

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When did you join Acronym? I joined the Acronym Team in March 2017. What is your title at Acronym and which Clients do you work for? I am the PPC Manager on the Team that services a number of our great Clients: BMW, Godiva, Stanley Black & Decker, SharpSpring, New York Presbyterian. What are your specific responsibilities? My job is …

AcroBabble – Going (Creatively) Digital – March 23, 2017

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Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad If you asked Google Home what your day was like last Thursday, it might’ve reminded you that Disney’s “Beauty and the Beast” was opening. Google told Search Engine Land “This isn’t an ad; the beauty in the Assistant is that it invites our partners to …

Inside Acronym – March 23, 2017

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A Remote Year With Hunter Pine Can you give a brief explanation of what Remote Year is and how it works? Remote Year provides a unique travel experience. For one year, I spend each month in a different city around the world. They provide an apartment with a private bedroom (I have roommates, and they change every month), a 24/7 …

To Be Discontinued: Google Site Search

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By Winston Burton Overview All good things come to an end… even if you’re still using them and aren’t quite ready to give them up yet! Unfortunately, Google Site Search will join the ranks of those good things as it becomes discontinued by April 1, 2018. Google Site Search is a paid product that lets you power your internal website’s search …

AcroBabble – Going (Creatively) Digital – March 9, 2017

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Augmented Virtual Reality Mass Adoption 3-5 Years Away A research note released by RBC Capital marketers reveals a timeline for mass adoption of augmented and virtual reality. Amit Singh, VP of virtual reality at Google, announced Google’s VR platform will soon be available to millions of smartphones. While there are still obstacles regarding mass adoption, marketers might want to consider …

Acronym’s Top 5 Moments at C3 2017

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VIP Event On February 28th, Acronym hosted a VIP networking event for those in town for C3 who were invited to the Acronym office in the Empire State Building. The night was concluded by heading up for a spectacular view from the top: Winning a Searchie for Most Innovative Announced at C3, Acronym is ecstatic and honored to have received …

Stop Thinking Digital To Get The Attribution You Deserve

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by Rebecca Kaplan In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible for driving those actions. But what if you’re a digital marketer who works in an industry that does …