Voice Analytics: Nothing to Shout About (Yet)

By David Sprinkle Last month, Adobe announced Adobe Analytics Cloud, which features new voice analytics capabilities that allow brands to deliver more tailored customer experiences and build brand loyalty through voice. We asked our Chief Analytics Officer, David Sprinkle, what his thoughts were on the new advancement and whether it was a ‘eureka’ moment for voice in analytics, here’s what …

Inside Acronym – August 10, 2017

Meet Acronym’s Ratchany Vang PPC Analyst When did you join Acronym? I joined Acronym on July 24th. What is your title at Acronym and which clients do you work for? I am a PPC Analyst. Currently, I mainly work on New York Presbyterian and BMW but will eventually be taking on working with more clients. What are your specific responsibilities? I …

Acronym Shortlisted: The Drum Search Awards

Acronym is shortlisted for The Drum Search Awards USA. We are pumped to have been nominated and announced as finalists for 9 categories. You can see all of the the 2017 nominees here. We look forward to the awards ceremony in New York on September 20.   As part of the content program leading up to The Drum Search Awards …

Banging The Drum to the AI Beat: A Search Panel Recap

By Mateo Suarez On Friday morning July 28th, we swapped our Empire State Building view of NYC for a look out at Madison Square Park and The Drum’s Search Panel at the Yext offices. Our CMO and SEMPO Chairman, Mike Grehan, participated on the panel alongside Purna Virji from Bing, Larry Kim from Wordstream, Christina Connor from DoubleClick, and Duane …

AcroBabble – Going (Creatively) Digital – August 3, 2017

Snapchat will let brands measure its ads’ impact on sales, results against rivals Snapchat launched a program enabling third-party measurement firms to track ad impact on sales and to include that information in the dashboards used to assess spend. The marketing mix measurement program will work across all of Snapchat’s ad formats and track campaign return on ad spend and …

Inside Acronym – August 3, 2017

Meet Acronym’s Justin Denk PPC Manager When did you join Acronym? I joined Acronym in July of 2017. What is your title at Acronym and which clients do you work for? My title is PPC Manager. I currently work for clients such as Accenture, though maybe this will change in the future! What are your specific responsibilities? I develop strategies and …

Inside Acronym – July 21, 2017

Meet Acronym’s Angela Amoako HR Director When did you join Acronym? I joined the acronym team at the start of June 2017 What is your title at Acronym and which clients do you work for? I am the HR Director at Acronym! What are your specific responsibilities? My responsibilities include recruiting, onboarding, employee relations, and so much more. What do you …

AcroBabble – Going (Creatively) Digital – July 21, 2017

Based on a US consumer survey of 1600+ adults, the “Future of Retail” report from Walker Sands reveals 19% of consumers have used voice devices to make a purchase in the past 12 months. In terms of voice device ownership, 16% owned an Echo, 6% owned a Google Home, and 2% had multiple or both. The finding that seems to …

The Drum Senior Reporter, Lisa Lacy, Talks Awards

Looking forward to The Drum Awards, Acronym’s Mike Grehan turned the tables on The Drum’s Senior Reporter, Lisa Lacy, and put her in the hot seat for a change. Here’s what she had to say about Search, The Drum Awards, and the kickoff panel next week: Q: What’s the skinny on your background – how did you get to The …

Wow, Danny Sullivan! What A Major Contribution That Was.

By Mike Grehan   This week, someone whom I’m very proud to call a longtime friend, stepped down from his company and its various publications and events. Not usually a big deal when someone is looking for new opportunities, or maybe wants to change their career entirely and do something different. You hear about that a lot. However, this is …

AcroBabble – Going (Creatively) Digital – June 29, 2017

Snapchat’s Snap Map plots Stories by location but not ads (yet) Snapchat launched Snap Map, the new feature reveals user’s locations on a map for others to see what photos/videos are shared from that specific location. Snap Map displays heat maps around areas where many Stories are posted. Users can share their location with everyone, limit it to certain friends, …

Inside Acronym – June 29, 2017

Meet Acronym’s Amanda Buontempo SEO Analyst When did you join Acronym? I just joined the Acronym team in June 2017 What is your title at Acronym and which clients do you work for? I am an SEO Analyst and I work on clients such as Ariba and Citrix. What are your specific responsibilities? I analyze various keyword trends and assist in …