SEO: What’s Working, What’s Not

Overview This week there were a number of reports, studies, and updates, including a report from SEMrush and an update to the Search Engine Land periodic table about the important ranking factors.  Search Engine Land’s stated goal for their periodic table is “to help publishers focus on the fundamentals needed to achieve success with search engine optimization.” The release of …

Inside Acronym – June 15, 2017

Meet Acronym’s Erin Debbie PPC Intern When did you join Acronym? I started here at the end of May 2017. What is your title at Acronym and which clients do you work for? I am a PPC Intern for the education team, so I work primarily on education clients. What are your specific responsibilities? As an intern I assist with the …

AcroBabble – Going (Creatively) Digital – June 15, 2017

Facebook Expands Ad Units In Instant Articles Facebook has been testing ad units in the related articles section at the end of Instant Articles this year, and is now opening the test to all publisher partners. This test consists of a native ad unit in Instant Articles. Facebook is establishing new features to help publishers form stronger audience relationships using …

Inside Acronym – June 1, 2017

Meet Acronym’s Lindsey Sherman PPC Manager When did you join Acronym? I started on May 1st, 2017 What is your title at Acronym and which Clients do you work for? I am a PPC Manager, working on clients such as Wharton. What are your specific responsibilities? I’m responsible for the day-to-day management, reporting, and strategy of paid search across my accounts. …

AcroBabble – Going (Creatively) Digital – June 1, 2017

Report: Apple’s Siri-powered virtual assistant could be announced next week According to a Bloomberg report, during Apple’s annual developer conference, Apple may announce its rumored Siri-powered smart speaker. If that is the case, the Siri speaker will compete with similar assistants from Google, Amazon, and more. The announcement may be mostly defensive, as Amazon and Google have already had a …

Getting AMPed Up: Google’s Need for Speed

By Winston Burton Overview Accelerated Mobile Pages (AMP) is a Google-backed project initially designed as an open standard for any publisher to build web pages for static content that renders quickly on mobile devices.   In September 2016, Google rolled out AMP across all Google Mobile Search results making it an attractive technology for e-commerce, entertainment, travel, and other non-news …

AcroBabble – Going (Creatively) Digital – May 18, 2017

Acrobabble – Google IO Edition Google Lens Google Assistant can now use Google Lens to interpret your surroundings and show relevant content on your screen. For example, you can point your phone at a flower and it will tell you what kind it is. One of the more useful examples is that you can scan a router label with Wi-Fi …

Inside Acronym – May 18, 2017

When did you join Acronym? I joined Acronym in July 2010! What is your title at Acronym and which Clients do you work for? As the EVP of Product Development, I work on almost all of Acronym’s clients in some capacity. What are your specific responsibilities? I lead the Tech team – and even occasionally get to get my hands …

Search vs. Service: The Future of Marketing AI

By Ryan Pitcheralle Siri can check the weather as you decide which jacket to grab, while Amazon’s Alexa searches for and plays the catchy song you heard yesterday, and Google Home orders you an Uber to meet your friends at lunch. As the number one industry topic, revolutionary techniques in machine learning and Artificial Intelligence are capturing the imagination of …

Inside Acronym – May 4, 2017

When did you join Acronym? I joined the Acronym Team in July 2005! What is your title at Acronym and which Clients do you work for? I am the Director of Product Development, and I work with KO clients. What are your specific responsibilities? My responsibilities include KO onboards and integration, feature scoping, data visualization, algorithm development and modeling, anything …

AcroBabble – Going (Creatively) Digital – May 4, 2017

  Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info Facebook is now retargeting people with their airfare-promoting ads, Dynamic Ads for Travel for Flights. Airline advertisers and travel booking firms can run the ads on Facebook and Instagram. They can be purchased via Facebook’s self-serve ad-buying tools and Facebook can figure out if a person is looking to travel …

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Understanding Intent: Stop selling. Start helping.

  Acronym CMO Mike Grehan recaps his recent presentation at MediaPost’s Search Insider Summit. Fifteen years ago, the former Chief Scientist at a search engine called Alta Vista, authored a scholarly paper with the title: A taxonomy of web search. His name is Andrei Broder, he’s currently Distinguished Scientist at Google, and his seminal work has been cited in the …