The Drum US Search Awards Recognize Acronym: Best Use Of Voice Search

Acronym Wins: Best Use Of Voice Search The Drum Search Awards US set out to find the absolute best in search and recognize the finest work being produced in the US search industry. With New York  as the perfect backdrop, the awards ceremony took place yesterday, September 20th, at Edison Ballroom – and we got to bring a much-deserved souvenir …

Strategies and Tools for Next Generation of Search Marketing

Strategies and Tools for Next Generation of Search Marketing By Ilya Cherepakhin Since search began, marketers have used keywords as proxies for user intent. But how accurate are keywords as predictors of someone’s stage in their research journey? Sure, anyone looking for “best family Caribbean resorts” is further along than somebody searching for just “family resorts”, but quite possibly not …

Inside Acronym – September 21, 2017

Meet Acronym’s Brad Parcella Account Manager When did you join Acronym? I originally joined Acronym in June 2014 through October 2016.  Then, I took a brief hiatus to help an Acronym client, and I just returned to Acronym for my second tour in August 2017. What is your title at Acronym and which clients do you work for?   I …

Next gen search: listening to the voice of the customer (literally).

By Mike Grehan, CMO & Managing Director | Acronym We’re happy to be nominated for a voice driven submission at the OMMA awards. Here’s why. Yes, the headline features that old chestnut regarding marketers learning more about consumer behavior by actually taking time to listen to the voice of the customer. And yet, never could that age-old little seed of …

Inside Acronym – August 31, 2017

Meet Acronym’s Jenny Ortiz Marketing Director When did you join Acronym? August 21, 2017 – the same day as the total eclipse. What is your title at Acronym and which clients do you work for? Marketing Director. Acronym is my exclusive client. What are your specific responsibilities? Taking great care of the Acronym Brand ID, increasing visibility and business opportunities …

Machine Learning: 6 Tips for Getting to Grips

By Winston Burton Machine Learning: 6 Tips for Getting to Grips Machine learning is evolving and SEOs must adjust to accommodate these new developments – now is the time to roll up your sleeves and embrace the changes before you notice a big drop in your client’s search engine visibility, conversions, or traffic. Requiring less and less human interaction, technical …

AcroBabble – Going (Creatively) Digital – August 24, 2017

Facebook lets brands promote publisher & influencer posts as ads Facebook launched a way for brands to take posts that publishers/influencers create, and tag as branded, and promote them as ads. Marketers already had the ability to pay and amplify these posts as ads, but brands can now sidestep sharing and promote the original posts as ads. For this new …

Inside Acronym – August 24, 2017

Meet Acronym’s Michael Feighner Digital Analytics Analyst When did you join Acronym? I joined Acronym in early August 2017. What is your title at Acronym and which clients do you work for? I am a Digital Analytics Analyst. Right now, I work on clients like Four Seasons and Wharton. What are your specific responsibilities? I run reports and perform analysis on …

Voice Analytics: Nothing to Shout About (Yet)

By David Sprinkle Last month, Adobe announced Adobe Analytics Cloud, which features new voice analytics capabilities that allow brands to deliver more tailored customer experiences and build brand loyalty through voice. We asked our Chief Analytics Officer, David Sprinkle, what his thoughts were on the new advancement and whether it was a ‘eureka’ moment for voice in analytics, here’s what …

Inside Acronym – August 10, 2017

Meet Acronym’s Ratchany Vang PPC Analyst When did you join Acronym? I joined Acronym on July 24th. What is your title at Acronym and which clients do you work for? I am a PPC Analyst. Currently, I mainly work on New York Presbyterian and BMW but will eventually be taking on working with more clients. What are your specific responsibilities? I …

Acronym Shortlisted: The Drum Search Awards

Acronym is shortlisted for The Drum Search Awards USA. We are pumped to have been nominated and announced as finalists for 9 categories. You can see all of the the 2017 nominees here. We look forward to the awards ceremony in New York on September 20.   As part of the content program leading up to The Drum Search Awards …

Banging The Drum to the AI Beat: A Search Panel Recap

By Mateo Suarez On Friday morning July 28th, we swapped our Empire State Building view of NYC for a look out at Madison Square Park and The Drum’s Search Panel at the Yext offices. Our CMO and SEMPO Chairman, Mike Grehan, participated on the panel alongside Purna Virji from Bing, Larry Kim from Wordstream, Christina Connor from DoubleClick, and Duane …