Inside Acronym – May 4, 2017

When did you join Acronym? I joined the Acronym Team in July 2005! What is your title at Acronym and which Clients do you work for? I am the Director of Product Development, and I work with KO clients. What are your specific responsibilities? My responsibilities include KO onboards and integration, feature scoping, data visualization, algorithm development and modeling, anything …

AcroBabble – Going (Creatively) Digital – May 4, 2017

  Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info Facebook is now retargeting people with their airfare-promoting ads, Dynamic Ads for Travel for Flights. Airline advertisers and travel booking firms can run the ads on Facebook and Instagram. They can be purchased via Facebook’s self-serve ad-buying tools and Facebook can figure out if a person is looking to travel …

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Understanding Intent: Stop selling. Start helping.

  Acronym CMO Mike Grehan recaps his recent presentation at MediaPost’s Search Insider Summit. Fifteen years ago, the former Chief Scientist at a search engine called Alta Vista, authored a scholarly paper with the title: A taxonomy of web search. His name is Andrei Broder, he’s currently Distinguished Scientist at Google, and his seminal work has been cited in the …

Google Fred: Everything You Need to Know & Less

By Winston Burton Google has always been concerned with quality and promoting a quality user experience across all devices and platforms. Recently, Google’s dedication to quality has been exhibited by the Penguin update, Panda update, and Google’s latest update as of March 8th. There were unconfirmed reports that Google launched another algorithm update: Fred. Content-driven sites such as blogs or …

Inside Acronym – April 20, 2017

When did you join Acronym? I joined the Acronym Team in early April 2017! What is your title at Acronym and which Clients do you work for? I am a PPC Manager and I work with a few different clients including Iron Mountain and SAP. What are your specific responsibilities? Ultimately, I will be the day-to-day PPC lead on Iron …

AcroBabble – Going (Creatively) Digital – April 20, 2017

You Can Submit URLs to Google in Google’s Search Results Google now allows you to submit URLs directly to their index via search results page. By searching “Submit URL to Google,” Google will present a box at the top of the results page, letting you submit a URL. Any URL can be proposed to the Google index, then Google will …

AcroBabble – Going (Creatively) Digital – April 6, 2017

LinkedIn Introduces Lead Gen Ad Offerings LinkedIn is hopeful that its new product, LinkedIn Lead Gen Forms, will bring higher quality leads to marketers who advertise on its platform. It provides the ability to gather leads, including those from Sponsored Content campaigns, across all devices. When ads are clicked, LinkedIn profile data will instantly populate an in-app form to then …

Inside Acronym – April 6, 2017

When did you join Acronym? I joined the Acronym Team in March 2017. What is your title at Acronym and which Clients do you work for? I am the PPC Manager on the Team that services a number of our great Clients: BMW, Godiva, Stanley Black & Decker, SharpSpring, New York Presbyterian. What are your specific responsibilities? My job is …

AcroBabble – Going (Creatively) Digital – March 23, 2017

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad If you asked Google Home what your day was like last Thursday, it might’ve reminded you that Disney’s “Beauty and the Beast” was opening. Google told Search Engine Land “This isn’t an ad; the beauty in the Assistant is that it invites our partners to …

Inside Acronym – March 23, 2017

A Remote Year With Hunter Pine Can you give a brief explanation of what Remote Year is and how it works? Remote Year provides a unique travel experience. For one year, I spend each month in a different city around the world. They provide an apartment with a private bedroom (I have roommates, and they change every month), a 24/7 …

To Be Discontinued: Google Site Search

By Winston Burton Overview All good things come to an end… even if you’re still using them and aren’t quite ready to give them up yet! Unfortunately, Google Site Search will join the ranks of those good things as it becomes discontinued by April 1, 2018. Google Site Search is a paid product that lets you power your internal website’s search …