AcroBabble – Going (Creatively) Digital – August 3, 2017

Snapchat will let brands measure its ads’ impact on sales, results against rivals Snapchat launched a program enabling third-party measurement firms to track ad impact on sales and to include that information in the dashboards used to assess spend. The marketing mix measurement program will work across all of Snapchat’s ad formats and track campaign return on ad spend and …

Inside Acronym – August 3, 2017

Meet Acronym’s Justin Denk PPC Manager When did you join Acronym? I joined Acronym in July of 2017. What is your title at Acronym and which clients do you work for? My title is PPC Manager. I currently work for clients such as Accenture, though maybe this will change in the future! What are your specific responsibilities? I develop strategies and …

Inside Acronym – July 21, 2017

Meet Acronym’s Angela Amoako HR Director When did you join Acronym? I joined the acronym team at the start of June 2017 What is your title at Acronym and which clients do you work for? I am the HR Director at Acronym! What are your specific responsibilities? My responsibilities include recruiting, onboarding, employee relations, and so much more. What do you …

AcroBabble – Going (Creatively) Digital – July 21, 2017

Based on a US consumer survey of 1600+ adults, the “Future of Retail” report from Walker Sands reveals 19% of consumers have used voice devices to make a purchase in the past 12 months. In terms of voice device ownership, 16% owned an Echo, 6% owned a Google Home, and 2% had multiple or both. The finding that seems to …

The Drum Senior Reporter, Lisa Lacy, Talks Awards

Looking forward to The Drum Awards, Acronym’s Mike Grehan turned the tables on The Drum’s Senior Reporter, Lisa Lacy, and put her in the hot seat for a change. Here’s what she had to say about Search, The Drum Awards, and the kickoff panel next week: Q: What’s the skinny on your background – how did you get to The …

Wow, Danny Sullivan! What A Major Contribution That Was.

By Mike Grehan   This week, someone whom I’m very proud to call a longtime friend, stepped down from his company and its various publications and events. Not usually a big deal when someone is looking for new opportunities, or maybe wants to change their career entirely and do something different. You hear about that a lot. However, this is …

AcroBabble – Going (Creatively) Digital – June 29, 2017

Snapchat’s Snap Map plots Stories by location but not ads (yet) Snapchat launched Snap Map, the new feature reveals user’s locations on a map for others to see what photos/videos are shared from that specific location. Snap Map displays heat maps around areas where many Stories are posted. Users can share their location with everyone, limit it to certain friends, …

Inside Acronym – June 29, 2017

Meet Acronym’s Amanda Buontempo SEO Analyst When did you join Acronym? I just joined the Acronym team in June 2017 What is your title at Acronym and which clients do you work for? I am an SEO Analyst and I work on clients such as Ariba and Citrix. What are your specific responsibilities? I analyze various keyword trends and assist in …

SEO: What’s Working, What’s Not

Overview This week there were a number of reports, studies, and updates, including a report from SEMrush and an update to the Search Engine Land periodic table about the important ranking factors.  Search Engine Land’s stated goal for their periodic table is “to help publishers focus on the fundamentals needed to achieve success with search engine optimization.” The release of …

Inside Acronym – June 15, 2017

Meet Acronym’s Erin Debbie PPC Intern When did you join Acronym? I started here at the end of May 2017. What is your title at Acronym and which clients do you work for? I am a PPC Intern for the education team, so I work primarily on education clients. What are your specific responsibilities? As an intern I assist with the …

AcroBabble – Going (Creatively) Digital – June 15, 2017

Facebook Expands Ad Units In Instant Articles Facebook has been testing ad units in the related articles section at the end of Instant Articles this year, and is now opening the test to all publisher partners. This test consists of a native ad unit in Instant Articles. Facebook is establishing new features to help publishers form stronger audience relationships using …

Inside Acronym – June 1, 2017

Meet Acronym’s Lindsey Sherman PPC Manager When did you join Acronym? I started on May 1st, 2017 What is your title at Acronym and which Clients do you work for? I am a PPC Manager, working on clients such as Wharton. What are your specific responsibilities? I’m responsible for the day-to-day management, reporting, and strategy of paid search across my accounts. …