Overcoming SEO Challenges in 2015

By Winston Burton We all know that SEO has dramatically changed in the last few years. In 2015, the industry still faces a myriad of challenges, including: Technology and measuring KPIs Adapting to Google’s ever-changing Search Engine Result Pages Optimizing with limited data Increase in mobile usage Stronger emphasis on quality and building relationships Increase in video usage Let’s start …

AcroBabble – Going (Creatively) Digital – February 12, 2015

Going (Creatively) Digital For Super Bowl fans who were trapped in a cave and denied access to the Big Game, Nationwide’s buzz-kill ad about child safety was designed to be an intervention. So says CMO Matt Jauchius of the Make Safety Happen campaign. Wells Fargo serves about one-third of the U.S. market and is eying the 50% threshold. Its new …

Inside Acronym – February 12, 2015

Meet Acronym’s Winston Burton VP, SEO When did you join Acronym? I came onboard on July first, 2014. Where were you previously? I was Vice President of SEO at Havas Media. What were your responsibilities at Havas? It built their entire SEO practice and then managed the team. I also helped to bring in new business. In my spare time, …

Design Matters

Design and technology are inevitably linked. Yes, designers are taught typography, grid systems, color theories, and other fundamental design principles and concepts. At the end of the day, great design comes down to critical thinking and making use of eminent technology. There are so many choices available to consumers in our ever- changing digital market place. Companies must ensure their …

Privacy Concerns and Web Analytics

By David Sprinkle When done correctly Web tracking can actually be beneficial to both users and marketers – are you convinced? I’ve had a number of conversations in the past week about digital analytics (and digital marketing in general) and privacy concerns. Mostly, these have been with acquaintances that aren’t all that familiar with what we actually do, other than …

Inside Acronym

Meet Acronym’s Jonathan Cho EVP, Agency Development When did you join Acronym?  I came aboard in August of 2014. Where were you previously? I was Managing Director, Head of Search and Social, at Mindshare, where I spent four years. What were your responsibilities at Mindshare? I oversaw a team of more than 100 digital marketing professionals across the United States …

Impala App: The Future of Smart Photography Is Here

Many smartphone owners are familiar with photo filter apps like Instagram, AfterLight, Aviary and Fused, all of which facilitate the most aesthetically pleasing image. These are the offspring of worldwide innovation competition combined with the ever-increasing power of smartphone chips. In addition, digital giants like Baidu, Facebook and Google provide server-based image identification features. Into this arena steps Impala App …

AcroBabble – Going (Creatively) Digital – January 29, 2015

Going (Creatively) Digital  Meatless food provider Gardein, which is owned by Pinnacle Foods, aims to make plant protein a must-eat for vegans and vegetarians in a new campaign from L.A. agency Omelet. It includes three videos designed to shake up the meatless category, says Gardein CMO Russell Barnet. New Coca-Cola Global CMO Marcos de Quinto, who was the head of …

Acronym Media’s CMO Mike Grehan On Why Marketers Should Think Like Publishers

By Lisa Lacy of momentology. Acronym Media CMO Mike Grehan has a long history in the broadcast and publishing industries, so perhaps it’s no surprise that he says brands should think like publishers when it comes to telling their stories and connecting with consumers. In a recent interview, he says marketers must also have a better understanding of consumer intent. …

Acrobabble – Going (Creatively) Digital – January 2015

Gatorade at the Half-Century Mark How does an iconic brand like Gatorade celebrate 50 years of being jubilantly poured on sports coaches? You start by cramming 50 events into a 60-second TV spot on Christmas Day and follow it with a year’s worth of marketing messages tied to high-profile sporting events, according to CMO Morgan Flatley.  Still Lovin’ it at …

The Year Ahead in Web Analytics

A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. Well, it’s 2015 now, and like many of you I’ve been thinking a lot about what the big developments in Web analytics are likely to be in the coming year. Oh, that hasn’t been on your …

Mobile and Video Will be Front and Center in 2015

Video content is a growing comodity for brand marketers and investment in such content is continuing to grow, a trend that Acronym managing director and chief marketing officer, Mike Grehan, predicts will continue through out this year. In 2015, US consumers looking for information, products and services on the Internet will—for the first time—do more of their search queries on …