Jim Yu Interview Transcript – Part 1

Jim Yu is CEO of Brightedge, now recognized as one of the de facto enterprise SEO management platforms industrywide. From a small startup on the West Coast, Brightedge has grown rapidly and now employs over 200 people. I sat down with Jim for our Live On 65 feature to talk about the growth of Brightedge, the growth of Share—the industry …

Acronym Sponsors & Keynotes Inaugural ClickZ Live Conference in Bangkok

David Shen reviews “Left To Our Own Devices: A State of Digital Address” – the conference session that cranked the audience up and got things started Acronym has had a thriving business in Asia since the launch of our Singapore office in 2006. And this year we’ve been reaching further into other regional markets. As part of our strategy, we …

Ghoulish Murdered My Website And Buried The Body

Penguin Penalty Prevention! Top 5 Ways to Prevent a Penguin Penalty By Sam Hollingsworth (AKA, Crypt Keeper) Penguins shouldn’t be scary, regardless of what Google wants us to believe. They’re cute, lovable animals—even on Halloween. Webmasters and marketers shouldn’t scream, run and hide every time we hear about them. But some brands do just that. Sometimes it’s understandable, depending on …

Develop Content Around Intent

by Mike Grehan; CMO and Managing Director Originally published at ClickZ As marketers continue to guess what consumers want, understanding the ‘intention economy’ could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Intention is a state of mind. A driving force behind human behavior powered by belief, desire and goal. It has been studied much in …

Decrypting Google’s HTTPS Security Carrot

By Winston Burton Originally published at MediaPost Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites’ use of HTTPS will now be an organic search ranking factor, although an extremely small one. After all, if any entity could scan Google’s internal emails — the way the company itself does with Gmail — it …

What Is a Data Layer?

By David Sprinkle Originally published at ClickZ Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy? My team and I spend a lot of time helping companies implement analytics tools and other tracking pixels on their websites. And quite often, we run into …

10 Ways to Optimize Pharmaceutical Sites And Get Regulatory Approval

by Winston Burton Originally published at MediaPost The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & Drug Administration and making sure products and information are found by healthcare professionals and consumers through SEO is a very daunting task. By comparison, a root canal can seem …

Welcome to Live On 65!

Meet Danny Sullivan One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building. Apart from the great views, it means we’re just so easy to get to when we have friends and colleagues in town. And because we do get so …

My SEO Kung Fu Is More Powerful Than Your SEO Kung Fu

by Mike Grehan So, the headline is my analogy for a conversation I seem to have had so many times. When an SEO does some competitive analysis and sees that, their efforts seem (to them) to be better than the competitor. And yet, the competitor seems to have more visibility at search engines. The conclusion they so often arrive at …