5 Mistakes to Avoid When Deploying Analytics

By David Sprinkle If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. This is not a rant! At least, I hope it’s not. My team and I have been finishing up an especially painful deployment lately, and I felt like the client made some classic mistakes …

AcroBabble – Going (Creatively) Digital – March 26, 2015

Going (Creatively) Digital Taco Bell Seeks ‘Breakfast Defectors’  English muffin, meet Biscuit Taco. It’s part of Taco Bell’s “new generation” of breakfast fair promoted in a new campaign from Deutsch LA, per Digiday. With regard to the lowly English muffin, “We are taking aim at the category of breakfast sandwiches and poking fun at the convention,” said Tracee Larocca, VP …

Inside Acronym – March 26, 2015

Meet Jaime Nash Art Director, Acronym Q: When did you join Acronym? A: In May of 2014. Q: Where were you previously and what was your title? A: I was an art director at a small software company designing the visuals and interface layouts of tablet applications for use in some of the world’s most prestigious restaurants and hotels. Q: What were your responsibilities …

The Real End Goal Of SEO

By Winston Burton Some brands have been obsessed with the notion that rankings are the only SEO metrics that matter.  While rankings can contribute to overall success, they are not a reliable measurement or predictor of success. Instead, increases in traffic and revenue, along with other conversion metrics, should be the sole metric by which SEO success is measured. Rankings …

Dawn of the Dead: Google To Remove Inactive Ads

By Daniel Olduck There was no dark-cloaked figure lurking in your Adwords account clutching a scythe and hourglass. Nonetheless, earlier this week Adwords began quietly removing ads that have been inactive for a specific period of time. This is the start of a pruning initiative that will grow throughout the year for Adwords to begin removing older assets in general. …

Google: Happy to Share YOUR Knowledge Around the Web

By Sam Hollingsworth Google’s Knowledge Graph—an information base that enhances the search experience with semantic-search information collected from a wide variety of sources—continues to evolve and expand. So does Bing’s version of its similar search feature, known as Snapshot or Satori. So how might these offerings impact traffic to for-profit websites from which information is being collected? It’s too early …

Inside Acronym – March 12, 2015

Acronym’s Sam Hollingsworth Describes His Brush With Death and How To Avoid It Manager, SEO Sam Hollingsworth, Acronym’s Manager of SEO, recently endured a life-threatening experience stemming from what began as routine skin surgery. What should have been a straightforward procedure ended instead with a four-day induced coma, accompanied by a lifetime’s worth of anxiety for his loved ones. In …

5 Questions to Ask About Mobile App Tracking

By David Sprinkle More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. In the past year, it seems like half of my clients have decided it’s time to launch mobile apps, so I thought I’d write a post about tracking as it relates to mobile apps. Since …

AcroBabble – Going (Creatively) Digital – March 12, 2015

Going (Creatively) Digital  Chuck Taylor sneakers from Converse Inc. launched a new campaign in Boston and nine other cities showcasing how the Chucks worn by creative types and regular customers became a medium for self-expression, reports The Boston Globe. “We felt it was a really great time to be celebrating the Chuck Taylor,” said Ian Stewart, VP, Global Marketing at Converse. …

AcroBabble – Going (Creatively) Digital – February 26, 2015

Going (Creatively) Digital Real estate information purveyor Zillow debuted the fifth iteration of its national “Find Your Way Home” national ad campaign during the Academy Awards telecast. It tells the story of a modern home search to show that “Searching for your next home is not a solo experience. We crave emotional support of others throughout the process…” said Amy Bohutinsky, …

Inside Acronym – February 26, 2015

Meet Acronym’s George Gutierrez Digital Display Strategist, PPC When did you join Acronym? I joined Acronym in December 2014. Where were you previously? I was at MEC, where my title was Senior Associate, Digital, on the AT&T – Business Solutions account. What were your responsibilities at MEC? I was extensively involved in client management, strategy development, planning, buying, negotiating, creative …

The Grand Graphic Design of The Grand Budapest Hotel

So you’re an ad agency art director toiling on the latest campaign designed to make some mundane consumer product seem really cool. No way that kind of experience will ever get you to Hollywood, right? Consider Annie Atkins. Previously an art director for McCann Erikson’s office in Reykjavik, Iceland, Atkins had the job of convincingly bringing to life Wes Anderson’s …