What Is a Data Layer?

By David Sprinkle Originally published at ClickZ Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy? My team and I spend a lot of time helping companies implement analytics tools and other tracking pixels on their websites. And quite often, we run into …

10 Ways to Optimize Pharmaceutical Sites And Get Regulatory Approval

by Winston Burton Originally published at MediaPost The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & Drug Administration and making sure products and information are found by healthcare professionals and consumers through SEO is a very daunting task. By comparison, a root canal can seem …

Welcome to Live On 65!

Meet Danny Sullivan One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building. Apart from the great views, it means we’re just so easy to get to when we have friends and colleagues in town. And because we do get so …

My SEO Kung Fu Is More Powerful Than Your SEO Kung Fu

by Mike Grehan So, the headline is my analogy for a conversation I seem to have had so many times. When an SEO does some competitive analysis and sees that, their efforts seem (to them) to be better than the competitor. And yet, the competitor seems to have more visibility at search engines. The conclusion they so often arrive at …