Live On 65 – Meet Skyword President Rob Murray

One thing is for sure, and that’s the guests who I have dropping by for Live On 65 genuinely are digital marketing pioneers, innovators, movers, shakers, and frequently close friends of mine. As I point out at the very beginning of this chat, there’s a theme that started with me introducing guests as people I’ve known for many years. And …

Acrobabble – Going (Creatively) Digital

Known for the racy ads that helped to introduce the Internet domain registrar and web hosting company to America, GoDaddy goes to the dogs (literally) in its upcoming Super Bowl campaign. According to CMO Barb Rechterman, spots featuring a nine-week-old Golden Retriever won’t be entirely devoid of femininity, as NASCAR driver Danica Patrick will appear along with the pooch.  Kate …

Live On 65 – Meet David Shen

A lot of business was done. A lot of fun was had. Acronym’s mini Asia tour as sponsors of ClickZ Live took in Hong Kong, Bangkok and finished in Singapore. And what a convenient place to have the final Asia event, as Singapore is Acronym’s second home. It also provided a great opportunity for me to sit down with David …

Increase Visibility, Downloads With App Optimization

by Winston Burton The use of mobile devices and apps is growing at a substantial rate. In fact, mobile is now the leading digital platform, with a total activity on smartphones and tablets accounting for an astounding 60% of digital media time spent in the U.S., according to comScore. The use of apps is one of the primary reasons for the …

5 Tips for Successful Analytics Deployment

By David Sprinkle These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Over the past five years or so I’ve worked on the deployment of many dozens of analytics implementations. Many have been low-stress and on time; others not so much. Recently I’ve been thinking a lot about …

Google Kills The Carousel: What Affect Will It Have On Travel SEO And PPC?

By Michael Bruh Turns out that Google Carousel wasn’t the ultimate brass ring when it comes to displaying local search results for hotels, restaurants, entertainment and nightlife venues. In place of the horizontal Carousel, we in the United States now have a 3-pack listing based on a query and Google’s determination of relevancy. Why did Google kill the Carousel? Although the …

Acronym Asia Focus – ClickZ Live, Singapore

A lot of business was done. A lot of fun was had. Acronym’s mini Asia tour as sponsors of ClickZ Live took in Hong Kong, Bangkok and finished in Singapore. And what a convenient place to have the final Asia event, as Singapore is Acronym’s second home. It also provided a great opportunity for me to sit down with David …

Live Off 65 – Meet Daniel Wu

There’s definitely an Asia leaning in this edition of TMN. Having sponsored a number of conferences, including at venues in Hong Kong, Bangkok and Singapore this year, Acronym also partnered with China’s leading digital agency, Gridsum. Daniel Wu is a founding member of the Gridsum team, which launched in Beijing in 2005 with a strong focus on search and analytics …

Meet David Shen Video Transcript

Mike Grehan:              Hi, and welcome to what is frequently known as Live on 65, but every now and again—when I can’t get somebody to do my bidding and come and see me in New York—I have to go and see them and it becomes Live off 65. So here I am today with Acronym’s very own David Shen. David Shen:                 …

Jim Sterne Interview Transcript

Pt 2 Mike:               So, here we are back again, live at eMetrics in Boston. Which is the 64th eMetrics and the series around the planet. With me is Jim Sterne. So, we touched on how this all came together, how eMetrics came together, Digital Analytics Association. I guess there was some conversation, in the early days, are we metrics or …

Live Off 65 -Meet Jim Sterne

Don’t have time to watch the video? No worries, the transcript can be found by clicking the link below for your convenience. So, it turns out, not everyone can be in New York city when I need them to be. So I have to leave my eyrie on the 65th floor and go to them. Well, truth be known, on …

Google Secure Search’s Real Impact On Content Marketing

by Michael Bruh CMOs everywhere are being pressed by their digital marketing teams to significantly increase budgets for content marketing. Like other digital phenomena (“The year of mobile,” “Social is everything”), content marketing is squarely front and center in corporate discussions. But unlike mobile and social media, there’s a wild card in the deck—courtesy of Google—with regard to content marketing. …