AcroBabble – Going (Creatively) Digital – June 1, 2017

Report: Apple’s Siri-powered virtual assistant could be announced next week According to a Bloomberg report, during Apple’s annual developer conference, Apple may announce its rumored Siri-powered smart speaker. If that is the case, the Siri speaker will compete with similar assistants from Google, Amazon, and more. The announcement may be mostly defensive, as Amazon and Google have already had a …

Getting AMPed Up: Google’s Need for Speed

By Winston Burton Overview Accelerated Mobile Pages (AMP) is a Google-backed project initially designed as an open standard for any publisher to build web pages for static content that renders quickly on mobile devices.   In September 2016, Google rolled out AMP across all Google Mobile Search results making it an attractive technology for e-commerce, entertainment, travel, and other non-news …

AcroBabble – Going (Creatively) Digital – May 18, 2017

Acrobabble – Google IO Edition Google Lens Google Assistant can now use Google Lens to interpret your surroundings and show relevant content on your screen. For example, you can point your phone at a flower and it will tell you what kind it is. One of the more useful examples is that you can scan a router label with Wi-Fi …

Inside Acronym – May 18, 2017

When did you join Acronym? I joined Acronym in July 2010! What is your title at Acronym and which Clients do you work for? As the EVP of Product Development, I work on almost all of Acronym’s clients in some capacity. What are your specific responsibilities? I lead the Tech team – and even occasionally get to get my hands …

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Search vs. Service: The Future of Marketing AI

By Ryan Pitcheralle Siri can check the weather as you decide which jacket to grab, while Amazon’s Alexa searches for and plays the catchy song you heard yesterday, and Google Home orders you an Uber to meet your friends at lunch. As the number one industry topic, revolutionary techniques in machine learning and Artificial Intelligence are capturing the imagination of …

Inside Acronym – May 4, 2017

When did you join Acronym? I joined the Acronym Team in July 2005! What is your title at Acronym and which Clients do you work for? I am the Director of Product Development, and I work with KO clients. What are your specific responsibilities? My responsibilities include KO onboards and integration, feature scoping, data visualization, algorithm development and modeling, anything …

AcroBabble – Going (Creatively) Digital – May 4, 2017

  Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info Facebook is now retargeting people with their airfare-promoting ads, Dynamic Ads for Travel for Flights. Airline advertisers and travel booking firms can run the ads on Facebook and Instagram. They can be purchased via Facebook’s self-serve ad-buying tools and Facebook can figure out if a person is looking to travel …

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Understanding Intent: Stop selling. Start helping.

  Acronym CMO Mike Grehan recaps his recent presentation at MediaPost’s Search Insider Summit. Fifteen years ago, the former Chief Scientist at a search engine called Alta Vista, authored a scholarly paper with the title: A taxonomy of web search. His name is Andrei Broder, he’s currently Distinguished Scientist at Google, and his seminal work has been cited in the …

Google Fred: Everything You Need to Know & Less

By Winston Burton Google has always been concerned with quality and promoting a quality user experience across all devices and platforms. Recently, Google’s dedication to quality has been exhibited by the Penguin update, Panda update, and Google’s latest update as of March 8th. There were unconfirmed reports that Google launched another algorithm update: Fred. Content-driven sites such as blogs or …

Inside Acronym – April 20, 2017

When did you join Acronym? I joined the Acronym Team in early April 2017! What is your title at Acronym and which Clients do you work for? I am a PPC Manager and I work with a few different clients including Iron Mountain and SAP. What are your specific responsibilities? Ultimately, I will be the day-to-day PPC lead on Iron …

AcroBabble – Going (Creatively) Digital – April 20, 2017

You Can Submit URLs to Google in Google’s Search Results Google now allows you to submit URLs directly to their index via search results page. By searching “Submit URL to Google,” Google will present a box at the top of the results page, letting you submit a URL. Any URL can be proposed to the Google index, then Google will …

AcroBabble – Going (Creatively) Digital – April 6, 2017

LinkedIn Introduces Lead Gen Ad Offerings LinkedIn is hopeful that its new product, LinkedIn Lead Gen Forms, will bring higher quality leads to marketers who advertise on its platform. It provides the ability to gather leads, including those from Sponsored Content campaigns, across all devices. When ads are clicked, LinkedIn profile data will instantly populate an in-app form to then …