AcroBabble – Going (Creatively) Digital – March 9, 2017

Augmented Virtual Reality Mass Adoption 3-5 Years Away A research note released by RBC Capital marketers reveals a timeline for mass adoption of augmented and virtual reality. Amit Singh, VP of virtual reality at Google, announced Google’s VR platform will soon be available to millions of smartphones. While there are still obstacles regarding mass adoption, marketers might want to consider …

Acronym’s Top 5 Moments at C3 2017

VIP Event On February 28th, Acronym hosted a VIP networking event for those in town for C3 who were invited to the Acronym office in the Empire State Building. The night was concluded by heading up for a spectacular view from the top: Winning a Searchie for Most Innovative Announced at C3, Acronym is ecstatic and honored to have received …

Stop Thinking Digital To Get The Attribution You Deserve

by Rebecca Kaplan In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible for driving those actions. But what if you’re a digital marketer who works in an industry that does …

Inside Acronym – February 23, 2017

Meet Acronym’s Tom Herrmann SEO Strategist When did you join Acronym? I joined Acronym on February 16; one week ago today. What is your title at Acronym and which clients do you work for? I am an SEO Strategist and work with clients like Four Seasons and Denihan. What are your specific responsibilities? My responsibilities include creating on-page optimizations for clients’ …

AcroBabble – Going (Creatively) Digital – February 23, 2017

Google’s Latest Search Feature Serves Fun Facts Google launched a new search feature which serves fun facts at the top of search results pages for animal, plant, fruit, and vegetable queries which include the phrase “fun facts.” For some queries, Google says multiple facts will be displayed as the SERP is refreshed. Google IOS App Gets New Local Search Filters …

Acronym at Conductor’s C3 Conference

Acronym is thrilled to be a Platinum Sponsor at Conductor’s C3 conference taking place on March 1-2. Bang in the middle of Manhattan, at the New World Stages, the premier marketing conference will have hundreds of global marketers in attendance, from prominent and emerging companies. As a strategic partner, Acronym will be present on-site to demonstrate how we work with …

Inside Acronym – February 9, 2017

Meet Acronym’s Anne Parlato PPC Analyst  When did you join Acronym? March 2016. What is your title at Acronym and which clients do you work for? I am a PPC Analyst, and I work primarily with Accenture. What are your specific responsibilities? I analyze website content to make Paid Search recommendations to our clients, handle all technical aspects of campaign builds, …

AcroBabble – Going (Creatively) Digital – February 9, 2017

Going (Creatively) Digital Pinterest Introduces Search Ads with Keyword and Shopping Campaigns Pinterest launched Search Ads to expand ad inventory across monthly searches. The update will include Keyword campaigns and Shopping campaigns. Keywords can be grouped within campaigns in themed ad groups, and advertisers can optimize bids at the keyword level. The ads are visual Pins, and how users save …

Facebook: Your New Concierge

By Ilya Cherepakhin Recent changes are now elevating Facebook to become an active decision-making vehicle, paving the way for greater transformation of Social as a channel. For a while, Facebook primarily enabled information sharing. Now, what used to be passive information – a restaurant suggestion, travel recommendation, or doctor referral – is being amplified to become more actionable and intuitive. This …

Inside Acronym – January 26, 2017

Meet Acronym’s Melanie Nakhman Creative & Content Associate  When did you join Acronym? January 2017. What is your title at Acronym and which clients do you work for? I’m a Creative and Content Associate. I work on in-house and client creatives, as well as our content publishing platform, TMN. What are your specific responsibilities? My responsibilities vary day-to-day, some days I’ll be working …

AcroBabble – Going (Creatively) Digital – January 26, 2017

Going (Creatively) Digital Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list. DataSift Offers First Analysis at Scale of How LinkedIn’s Members Engage with Content LinkedIn delivers 80% of social media leads for B2B marketers. To reach these audiences, DataSift revealed a new service to …

Engaging the Masses: Mobile App Ads Best Practices

By Melanie Nakhman Per Flurry Analytics’ “Mobile 2015-2016 Year-Over-Year Time Spent Growth” findings, time spent in mobile apps grows 69% on average. In-app ads within a mobile application differ from traditional web or mobile web ads because it is imperative that they don’t hinder the user experience of the app itself, especially with limited screen real estate. Though a common …