Live On 65 – Meet Simon Heseltine

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It’s an all Brit line up for this little chat session. Whooshing up the 65th floor is longtime pal, Simon Heseltine. Yes, many people have noticed that this little video “featurette” known as Live On 65, could in fact be AKA “Mike Grehan chats to his pals before tipping out of the Empire State Building into the bar across the …

Mobile and Video Will be Front and Center in 2015

Video content is a growing comodity for brand marketers and investment in such content is continuing to grow, a trend that Acronym managing director and chief marketing officer, Mike Grehan, predicts will continue through out this year. In 2015, US consumers looking for information, products and services on the Internet will—for the first time—do more of their search queries on …

Live On 65 – Meet Skyword President Rob Murray

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One thing is for sure, and that’s the guests who I have dropping by for Live On 65 genuinely are digital marketing pioneers, innovators, movers, shakers, and frequently close friends of mine. As I point out at the very beginning of this chat, there’s a theme that started with me introducing guests as people I’ve known for many years. And …

Live Off 65 – Meet Daniel Wu

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There’s definitely an Asia leaning in this edition of TMN. Having sponsored a number of conferences, including at venues in Hong Kong, Bangkok and Singapore this year, Acronym also partnered with China’s leading digital agency, Gridsum. Daniel Wu is a founding member of the Gridsum team, which launched in Beijing in 2005 with a strong focus on search and analytics …

Live Off 65 -Meet Jim Sterne

Don’t have time to watch the video? No worries, the transcript can be found by clicking the link below for your convenience. So, it turns out, not everyone can be in New York city when I need them to be. So I have to leave my eyrie on the 65th floor and go to them. Well, truth be known, on …

What To Do When Your Client Can’t Make It To Your Joint Conference Presentation?

You could panic. You could call it off. Or, you could bundle him up digitally and take him with you. Which is exactly what I did at the recent eMetrics Summit in Boston. And it worked so well so I wanted to share it with you. Crispin Sheridan heads up search and all things digital at SAP. Long time clients …

Welcome to Live On 65!

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Meet Danny Sullivan One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building. Apart from the great views, it means we’re just so easy to get to when we have friends and colleagues in town. And because we do get so …