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Understand Your Customer’s Intent to Develop Great Content

January 2014, Acronym Media commissioned Forrester Consulting to research how recent changes to search engine data encryption policies (aka Keyword Not Provided) are affecting search marketers and the tools marketers seek to use to better help them uncover keyword insights.

Between March 2014 and April 2014, Forrester Consulting fielded an online survey to 102 US-based marketing professionals who are decision-makers or influencers about digital marketing budgets and strategy within their organizations. This brief survey allowed Forrester to investigate these marketers’ top goals and metrics of content marketing, the role of keyword data in content marketing, and how encrypted search policies (such as that instituted by Google Secure Search), where keyword-level data is not provided, will affect content marketing.

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