Meet Acronym’s Anne Parlato

PPC Analyst 

When did you join Acronym?
March 2016.

What is your title at Acronym and which clients do you work for?

I am a PPC Analyst, and I work primarily with Accenture.

What are your specific responsibilities?

I analyze website content to make Paid Search recommendations to our clients, handle all technical aspects of campaign builds, and review data post-launch to optimize our Paid Search efforts.

What do you consider the most interesting things you do at work?

I really enjoy the data-analytical aspects of my role. After the campaigns have launched, we use multiple data sources to evaluate performance, and we work with clients to ensure that their Paid Search efforts harmonize with their overall digital marketing strategy.

What do you like to do best when you are not working?

I like to take advantage of the many cultural offerings in New York City. I try to take in as many concerts at the New York Philharmonic as I can.

You are going on vacation to a place where there is no Internet connection. What book or magazine would you bring with you?

Probably a John Le Carré novel like Tinker Tailor Soldier Spy.