Is SEO the Right Term Anymore?

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The role and job of an SEO has changed significantly over the past decade. With SEO being more integrated into the website development process, the job of an SEO has shifted to cover a wider range of responsibilities. Which begs the question, is ‘SEO’ the right title anymore? Acronym VP of SEO Winston Burton discusses how the role has changed in an article originally published by SearchEngineLand.

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