An Agency Perspective: How Leading With Intent Changes the Agency Conversation

ThinkWithGoogle_295x175As pioneers in search and innovators of intent-based digital marketing practices and technology, Acronym knows the power of listening to customers and responding with the most appropriate content. In the latest Think With Google newsletter, the search giant interviewed Acronym’s Chief Marketing Officer, Mike Grehan, about how leading with intent “changes the agency conversation.” In a Q&A, Grehan cites as examples how sellers of grass seed create content about backyard barbeques and retailers of women’s fashion apparel position their clothing for what-to-wear-for-interviews moments—a potentially large, new segment for their business daywear.

Leave a Reply

Your email address will not be published. Required fields are marked *